Overcoming the Challenges of Marketing Orchestration with Shared Engagement
Undoubtedly, many marketing teams struggle with choosing the right tools. So, you end up with tools no one uses, teams not talking to each other and constant obstacles that slow down your marketing campaigns. In such a chaotic state, orchestrating a streamlined process becomes a daunting task. Take, for example, one of our clients, a large marketing team with 200 members from various functional areas. When they started using the new software, strong resistance among the team members put a serious dent in our efforts to make their processes more efficient. Lack of alignment in tool usage across the teams led to missed deadlines, burgeoning tech stacks, and the persisting problem of hitting the market on time.
Effective Orchestration Steps for Operations
Operations can embark on some steps to ensure the entire marketing team’s buy-in and facilitate easier orchestration.
Step 1. Conduct a Team Survey
Identify needs and preferences of the marketing department through a survey. By zeroing in on this data, we’ll clearly see what’s got to change, and our leadership can take a swing at the real issues. A pattern in functional areas should be shared with respective leaders.
Step 2. Research Appropriate Tools
It’s essential to avoid cluttering your tech stack with unnecessary tools. Overloading on tech tools can isolate teams, obscure visibility and slow down your race to market. Evaluate each tool carefully considering its access to information, usability, and collaboration potential.
Step 3. Pilot a Test Drive with Approved Tools
With leadership and IT approval, pilot a test drive with a selected group on a standalone project or campaign. This group should consist of members from different functional areas, backgrounds, with various years of experience in the field. Ensure adequate representation of these members in the test pilots to gain buy-in and to avoid resistance post-implementation.
Step 4. Celebrate the Adoption of the New Tool
Share the results of the test run with the leadership team and make a final decision on adopting the tool.
Step 4. Present Recommendation Focused on Leadership Priorities
To get buy-in, highlight how the tool helps reach goals leaders care about most. Benefits of Connect are like time savings and efficiency gains to bigger wins like freeing up resources or boosting customer satisfaction. But also, think about limitations, so there’s no surprise down the line. Manage expectations, while still getting those key sign-offs.
Step 5. Initiate Training and Process Workflow Changes
Create training sessions for teams, provide a documentation on the process of workflow changes, and update these documents.
Step 6. Enforce Boundaries
Operations should be required and responsible for the tool’s adoption. They need to keep the tech tools in check and make sure everyone’s following the plan. A strong change management team can be established for regular check-ins on tool adoption.
Conclusion
Every procedure requires regular repetitions, and nothing is completely free of fools. The key to managing roadblocks more easily is through team surveys, presence of disturbances, gaining early leadership buy-in, and fostering easy communication. At the end of the day, it is vital to maintain boundaries so new processes get a fair shot before being rewritten. We can’t overlook how vital it is to have a solid commission plan—it’s the engine that drives sales teams to achieve and exceed their targets. Well-crafted commission plans are the main things—they boost your sales team’s drive, ramp up performance, and seriously fast up the earnings. Navigating a fast-paced sales world calls for top-notch commission software that ensures clarity and keeps the numbers straight. In this regard, Flow’s Commission Tracking Software offers the perfect solution. With Flow, you can effortlessly align your sales force with company goals and make sure your top guns are rewarded right, keeping everyone on their toes. Whether you’re needing custom commission flows for your unique needs, deal tracking, or just simplifying commission calculations, Flow has you covered. So, if you want to nail your commission calculations and really tailor things to fit what your company needs, look at what Flow’s Commission Tracking Software can do for clear and spot-on management of those numbers. For more information, visit Flow’s Commission Tracking Software .
